With over 20 years of industry experience, Christina Choi is proud to launch her personal line of makeup, Christina Choi Cosmetics. Her passion is to make each client the best version of themselves through makeup artistry. Being the former National Makeup Artist for Bare Minerals, she toured around the country meeting clients and performing makeovers on thousands of women. Christina quickly learned how much she loved educating and sharing her artistic talents with others which propelled her to start her own line of cosmetics. 


Christina Choi Cosmetics is a lifestyle beauty brand for the modern woman on-the-go. The multi-functional line contains the highest quality of natural ingredients, antioxidants and contains amazing pigments that provide long lasting color. The unique way Christina sees colors and textures is key to her signature style of makeup artistry and is beautifully showcased in her cosmetic line. 

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She has developed colors and tools that are multi-functional and that work with a wide range of different skin tones and eye shapes. She continues to shares her artistry philosophy so women can learn, have fun, and perform flawless makeup on themselves without the intimidation. Her continued mission is to educate women on the application of beautiful makeup without compromising or changing who they are. Christina Choi Cosmetics is Bay Guardian's Best of the Bay 2017 & 2018 winner for "Best Beauty Supplies".

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Visit Christina Choi Cosmetics in Union Square or shop online and enjoy our multi-functional line. You can also book a makeup appointment or lesson with Christina Choi or attend one of her informative makeup workshops.  Our products are cruelty-free, Paraben free, and made in the USA.