Mercantile 12 is a line of genuine goods for the wine country traveler.

We make gifts that celebrate wine country and allow your visitors to take home a memory of their happy place. With a sophisticated, modern-vintage line of flour sack tea towels, drinkware, totes, apparel, wine accessories, and more, Mercantile 12 has quickly become a wine country favorite from California to Oregon and Washington.


Our designs evoke that sense of rustic luxury that wine country travelers resonate with, and our products make for a unique and useful gift offering. Mercantile 12 makes trend-forward products at ideal price points for tasting room retail, wine club retention gifts, and branded custom merchandise programs. Perfect for wineries, boutique hotels, gourmet markets, visitors centers, and any destination for the oenophile!