About

 
 
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You’ve got that spark. That little something extra. Go ahead – let it out with eyewear that helps you turn up the ‘WOW.’ Because it’s your style – you make the rules.

Be bold. Be different. Just be YOU.

There’s an eyebobs frame to suit every mood, from cool and classic to edgy and avant garde. Change your glasses and change everything. Because eyewear should make a statement; yours requires an exclamation point.

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In 2001 Julie Allinson found herself on the other side of 40 and suddenly unable to read the fine print. With the help of her optician friend (and future design collaborator) she set out to find the perfect pair of reading glasses. After carefully selecting her ideal frames, the final total left her with the type of sticker shock usually associated with a luxury sports car purchase or hotel mini-bar tab. A frugal farm girl at heart, Julie couldn’t bear the thought of spending the GDP of a small country on an item that would inevitably end up lodged between the sofa cushions. When she inquired about a more reasonably priced alternative, she was directed to the sad rack of cheaters at the local drugstore. The memory of what she saw there haunts her to this day…

As a successful woman with carefully curated personal style, didn’t her eyes deserve better? And there it was, her ‘a ha' moment. If what she was looking for didn’t exist, then she would just have to make it. Allinson set to work with a singular vision: to create a line of distinctive, high-quality eyewear for people like her, the irreverent and slightly jaded.