Portland illustrator Rachel Austen has always loved a vintage aesthetic and is enamored with mid-century paint-by-number designs because of their stylized simplicity. She started elle crée out of a desire to create a nostalgic product that customers could interact with and that would spur their own creativity.

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Her kits take paint-by-number back to its roots with simple, vintage-inspired illustrations. From products to packaging, Rachel thoughtfully sources American-made, eco-friendly components for her kits whenever possible.